Conference on “Consumer Choices: Impact of Digital Technology”

Organized by Centre for Global Management and Responsible Leadership, XLRI, Jamshedpur, India,  Institute for Advanced Studies in Complex Choices (IASCC), Hyderabad, India & Xavier Business School (XBS), St. Xavier’s University, Kolkata

Call for Papers

Conference on “Consumer Choices: Impact of Digital Technology”

Organized by

Centre for Global Management and Responsible Leadership, XLRI, Jamshedpur, India


Institute for Advanced Studies in Complex Choices (IASCC), Hyderabad, India


Xavier Business School (XBS), St. Xavier’s University, Kolkata

Digital technology has had a profound influence on value creation allowing businesses to create and deliver value to individual needs (B2I, i.e., Business to Individual). The technology has made information search, analysis and sharing easier and nearly costless. In addition, it has been argued that technology has created ‘winner takes it all’ conditions in many markets.

Businesses are therefore getting organised around platforms, e.g., social interaction on Facebook, search around Google, entertainment around Netflix, shopping around Amazon and so on. Some of these platforms are participating in extended value-chains to become producers, e.g., Netflix and Amazon are investing large sums in content development. Also, consumer information has been leveraged as the main source of revenue by firms like Google or Facebook.

In a world where digital technology is fast becoming an integral part of the value-chain, this conference intends to explore the concept of value in this digital age or/ and for the digital consumer.

XLRI, Jamshedpur, India

XLRI founded in 1949 visualized itself to be a partner in the liberation and development journey of the independent India with a vision of "renewing the face of the earth". Over all these years XLRI has developed its own identity. The hallmark of this identity is, not to walk on the beaten path but to strike new routes; not to benchmark but to be benchmarked, to be second to none but to be the first to respond to the needs of the people and the nation, by taking up the tasks which are bold but necessary which nobody has hitherto taken up.

Centre for Global Management and Responsible Leadership (CGMRL)

CGMRL has been formed in 2010 at XLRI, Jamshedpur, India with the objective of promoting global, ethical, and sustainable business practices through the development of the requisite academic, curricular and outreach support for students and executives interested in global ethical business. Each year, CGMRL focuses on bringing researchers to deliberate on a topic aimed at helping promote responsible behaviour amongst individuals and organizations.

Institute for Advanced Studies in Complex Choices (IASCC), Hyderabad, India

IASCC, a registered not-for-profit, institute of higher learning was founded with the purpose of advancing the science and practice of making choices in personal, organisational and policy context. The institute’s research explores and explains how individuals and ‘individuals in a collective’ define purpose, generate ideas, make choices, allocate resources, implement decisions and realise their personal and shared purpose.

St. Xavier’s University, Kolkata, India

St. Xavier’s University, Kolkata is built on a long-standing Jesuit heritage and timeless traditions of forming “men and women for others”. St. Xavier's University, Kolkata, as a Centre of Excellence, strives to provide all students a unique and exceptional holistic education that will be a transforming experience intellectually, culturally, socially and personally. We attest our motto of “Nihil Ultra” upholding the illustrious Jesuit legacy, to contribute to the well-being of the nation without counting the cost.

Xavier Business School (XBS)

Xavier Business School is a Jesuit institute, inspired by the Ignatian charism, XBS aims to form global leaders for today and tomorrow who are competent, committed, compassionate and service oriented. XBS offers a two-year full-time residential MBA programme using creative and innovative pedagogy so that every student who is a burning candle to us, would be able to light up other candles. Xavier Business School is a member of XAMI (Xavier Association of Management Institutes) and is committed to the onerous task of providing quality opportunities in the fields of teaching-learning, research, consultancy and placement.

Conference themes

1.       What is concept of value in this digital age and/ or for the digital consumer?

2.       What is the role of experience in creating and delivering value? In other words, how far does experience matter in digital age and is the nature of expected experience different from what it is in the physical world?

3.       How far does the idea of pricing for value apply to a digital consumer?

4.       If the digital platforms are becoming “go to destinations”, how does it impact the need for multiple channels?

5.       In what context, does digital technology lead to consolidation of value chain and when does it cause it to fragment?

6.       What is the impact of zero-price, cross-subsidised, or deeply discounted price offerings on consumer welfare and competitive structure?

7.       How far does the availability of information reduce the cost of decision making?

8.       How far does a consumer choose differently in the digital world, when compared with the physical world?


The conference would end with a workshop on Formulation of Strategy in Market Characterized by Digital Platforms.

Call for Papers

Research Papers and Reflective Practice Case Studies covering the above topics are invited for the conference. 

For formatting guidelines refer MLS (official publication of XLRI) website. 

Select papers would be published as Special issue of MLS.

Conference Chair

Pingali Venugopal, CGMRL, XLRI, Jamshedpur, India

Anil K Sood, IASCC, Hyderabad

Soma Sur, XBS, SXUK, Kolkata, India

Venue XBS, St. Xavier’s University, Kolkata

Important dates for Conference

Last date for submission of abstract

September 15, 2019

Communication of acceptance

October 1, 2019

Last date for submission of paper

November 30, 2019

Conference dates

December 19, 20, 2019



Participants can register for the conference at

Conference Registration fees


Early bird registration fee (before October 15, 2019

Registration fee (after October 16, 2019)

Faculty and Corporate participants        

Rs. 5,000/-

Rs. 7,500/-

Doctoral students                                 

Rs. 3,000/-

Rs. 5,000/-

Graduate and Post graduate Students    

Rs. 1,500/-

Rs. 2,500/-


Limited accommodation is available at the St. Xavier’s University Hostel block @ Rs 1000/- on twin sharing basis and @ Rs. 1500/- per day for single occupancy. Charges include all meals.

Other hotels are also available nearby.

For details about accommodation and booking accommodation at St. Xavier’s University please contact


For further information regarding the conference please write to

XCEED | XLRI Council for Entrepreneurship Excellence and Development

We are proud to introduce  XCEED , the Incubation Center of XLRI Jamshedpur.

XLRI is developing an ecosystem to promote and support entrepreneurship. At the core of this ecosystem, an incubator (XLRI Council for Entrepreneurship Excellence and Development) has been set up which will help students, alumni and faculty launch high impact new ventures. For Incubation – The venture should have an XLRI connection. At least one of the founders should be a current student at XLRI or alumni of XLRI or current faculty/staff member of XLRI. The founder or founders with XLRI connection should jointly hold at least 20% of the equity in the venture that is applying for incubation support and at least one of them should have an active management role in the venture. For mentors/investors – Any XLRI alumni can get involved in these and other supporting roles. XCEED will start accepting applications on the website from July 2019.

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